The "denim" theory

Staud just launched their Fall denim, and it's GOOD.

This post is in partnership with Staud — best known for their clean lines, playful details, and modern take on everyday staples, now bringing that same ease to denim.

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The “denim” theory (which I borrowed from TikTok’s “white tank top theory” is the concept that if you can wear something as simple as a pair of blue jeans, and STILL be one of the best dressed people in the room, you have the hallmark of true style.

Which means the denim has to pull its weight: it has to be a great pair.

INSERT STAUD.

The Jackson Barrel Jean (Indigo) has a curved waist. SUPER flattering and hugs you in all the right places. I am also obsessed with Indigo denim and imagine myself wearing this tucked into a boot when the weather gets a little colder.

Styled with the Glen Denim Jacket (Indigo) — cropped perfectly for the Jackson Barrel Jean but still has a really nice oversized silhouette.

Both pieces fit true to size!

Gus Low Rise Denim (Vintage Wash) sits low rise (just how we like it) and is the PERFECT vintage wash.

I took my usual size here and still love the way they fit but I could have also sized down for a slightly less baggy look.

Notable mention: the most flattering tank top