Brand to watch: Aflalo

A new brand from the Founder of....

Sibem Silk Dress, Aflalo

Yesterday, I received an email from a 'new modern luxury brand' called Aflalo— I instantly recognized the images on their website because

Leandra Medine Cohen

had shared her styling contributions to their launch campaign on Instagram earlier this week.

The pieces were beautiful and Leandra’s styling was perfection so naturally, it was it was an immediate follow.

But I was also surprised to recognize something else.. a familiar name — Yael Aflalo, Founder of Reformation… ?

Aflalo is a total departure from the Reformation identity but maintains one core quality — a focus on everyday practicality infused with a sense of play.

Two things are for certain:

1. I need to get my paws on those silk blue pants

2. I will be watching Aflalo closely